A new agreement between MotoGP™ and the TT Circuit Assen confirms the classic Dutch venue on the MotoGP™ calendar until 2031, extending its previous agreement that ran until 2026. Carmelo Ezpeleta, CEO of MotoGP™ rights holder Dorna Sports, said: “We’re very happy to announce Assen’s long-term future on the calendar. It was part of the very first […]
Sega Corp. is promoting the Sonic the Hedgehog franchise at MotoGP events, such as last Americas GP. The deal is part of a fresh promotional push behind a new “Sonic X Shadow Generations” video game and the “Sonic the Hedgehog 3” movie, to be released this year. The Japan-based video game maker landed on MotoGP because the company’s […]
The Distinguished Gentleman’s Ride is a worldwide charity event that unites classic and vintage styled motorcycle riders from all over the world (to raise funds and awareness for prostate cancer research and men’s mental health), that will take place on Sunday, May 19th. LCR partner CMSNL.com is a proud sponsor of the 2024 DGR, and it’s celebrating it […]
After measuring MotoGP and MotoE riders’ breathing skills and parameters, it’s now time to go deeper: the “Breathe” study heads in fact to phase 2, where those parameters are going to be measured inside the racing helmet. The preliminary tests on the equipment and its scientific reliability have been done by the project’s staff while racing go-karts: […]
After a successful Season 1, that registered more than 1,2 Million views on youTube, the French broadcaster Canal+ has recently launched the new chapter of the documentary that follows Johann Zarco in his daily paddock life. The French rider opens the door of his motorhome in Portimao, introduces the LCR team and his personal staff, […]
Liberty Media Corporation has announced an agreement to acquire MotoGP™. This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP™, remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock. Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and […]
The motor show season has started in Lyon, France, at the Salon de 2 Roues and of course LCR was present, supporting its partners MIW, ES Battery and Sena and proudly displaying the show bike in Castrol colors, that has definitely catch the attention of the crowd. The Salon was also a great opportunity in […]
MotoGP™ has a new broadcast home in the U.S. through an expanded media rights agreement with TNT Sports. truTV and Max’s B/R Sports Add-On will show every race of this record-breaking MotoGP™ season live, including top quality pre-race coverage. Max’s B/R Sports Add-On will also stream every session for every Grand Prix class across all […]
Motorsport is not only racing in circles on a racetrack: it’s also science, progress and new opportunities, if you’re able to see them. In 2024 Flow-meter and LCR Team join forces in a new scientific project, that aims to study in athletes the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing […]
The MotoE Season has kicked off last weekend in Portimao, and the LCR E-Team is pleased to officially welcome in its partners’ community Haier, the number one brand of connected air conditioner (including smart air conditioner) in the world. The partnership is part of a larger projects that aims at promoting Haier’s commitment towards more sustainable […]
