The Distinguished Gentleman’s Ride is a worldwide charity event that unites classic and vintage styled motorcycle riders from all over the world (to raise funds and awareness for prostate cancer research and men’s mental health), that will take place on Sunday, May 19th. LCR partner CMSNL.com is a proud sponsor of the 2024 DGR, and it’s celebrating it […]
After measuring MotoGP and MotoE riders’ breathing skills and parameters, it’s now time to go deeper: the “Breathe” study heads in fact to phase 2, where those parameters are going to be measured inside the racing helmet. The preliminary tests on the equipment and its scientific reliability have been done by the project’s staff while racing go-karts: […]
After a successful Season 1, that registered more than 1,2 Million views on youTube, the French broadcaster Canal+ has recently launched the new chapter of the documentary that follows Johann Zarco in his daily paddock life. The French rider opens the door of his motorhome in Portimao, introduces the LCR team and his personal staff, […]
The motor show season has started in Lyon, France, at the Salon de 2 Roues and of course LCR was present, supporting its partners MIW, ES Battery and Sena and proudly displaying the show bike in Castrol colors, that has definitely catch the attention of the crowd. The Salon was also a great opportunity in […]
Motorsport is not only racing in circles on a racetrack: it’s also science, progress and new opportunities, if you’re able to see them. In 2024 Flow-meter and LCR Team join forces in a new scientific project, that aims to study in athletes the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing […]
The MotoE Season has kicked off last weekend in Portimao, and the LCR E-Team is pleased to officially welcome in its partners’ community Haier, the number one brand of connected air conditioner (including smart air conditioner) in the world. The partnership is part of a larger projects that aims at promoting Haier’s commitment towards more sustainable […]
LCR Team is pleased to announce the renewal of the partnership with ChainOn, the digital marketplace for sponsorship where companies and sport properties can meet, exchange information and sign agreements thanks to proprietary algorithms, blockchain and artificial intelligence. LCR’s sponsorship packages are available, in limited number, on the Team’s ChainOn Exclusive website, accessible after a quick, free […]
Flow-meter and LCR Honda are working together for a new scientific project that aims to study the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing inside the helmet during sports performance. The tests were conducted by Dr. Michele Zasa, Resuscitator Doctor, Medical Director at Clinica Mobile nel Mondo Srl, for years involved […]
We love all kinds of bikes: racing bikes, street bikes, modern, vintage… That said, a partnership with the spare parts specialists of CMSnl.com is just a perfect match! Last summer we realized their latest advertising video, set in the LCR Tech Division in San Marino and their headquarter in Lelystad, The Netherlands. Our Honda RS125R needed some […]
Sifi’s scientific project “Performance Vision Science” is one of the highlights in LCR’s sponsorship activations, and we’re always glad when we have the chance of talking about it with interested and forefront media, such as Italian portal Moto.it. Last July we organized a live interview with Lucio Cecchinello and Sifi’s Operations Director Carmelo Chines, in […]
