Liberty Media Corporation has announced an agreement to acquire MotoGP™. This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP™, remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock. Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and […]
The motor show season has started in Lyon, France, at the Salon de 2 Roues and of course LCR was present, supporting its partners MIW, ES Battery and Sena and proudly displaying the show bike in Castrol colors, that has definitely catch the attention of the crowd. The Salon was also a great opportunity in […]
MotoGP™ has a new broadcast home in the U.S. through an expanded media rights agreement with TNT Sports. truTV and Max’s B/R Sports Add-On will show every race of this record-breaking MotoGP™ season live, including top quality pre-race coverage. Max’s B/R Sports Add-On will also stream every session for every Grand Prix class across all […]
Motorsport is not only racing in circles on a racetrack: it’s also science, progress and new opportunities, if you’re able to see them. In 2024 Flow-meter and LCR Team join forces in a new scientific project, that aims to study in athletes the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing […]
The MotoE Season has kicked off last weekend in Portimao, and the LCR E-Team is pleased to officially welcome in its partners’ community Haier, the number one brand of connected air conditioner (including smart air conditioner) in the world. The partnership is part of a larger projects that aims at promoting Haier’s commitment towards more sustainable […]
LCR Team is pleased to announce the renewal of the partnership with ChainOn, the digital marketplace for sponsorship where companies and sport properties can meet, exchange information and sign agreements thanks to proprietary algorithms, blockchain and artificial intelligence. LCR’s sponsorship packages are available, in limited number, on the Team’s ChainOn Exclusive website, accessible after a quick, free […]
The chequered flag at the 2023 finale saw MotoGP™ complete 75 full seasons of competition since the world’s most exciting sport was born in 1949. To mark the occasion in Valencia, Dorna revealed the logo for the 75th anniversary that will now take centre stage as we celebrate throughout the 2024 season. Dorna also launched […]
MotoGP™ will soon have a new home in Germany: Sky Sport. Sky Deutschland has secured the live broadcasting rights to the FIM MotoGP™ World Championship on pay TV for Germany, Austria and Switzerland on a long-term basis; as part of the new agreement, Sky Sport will also offer live coverage of all Moto2™ and Moto3™ […]
The excitement is building for the inaugural FIM Women’s Motorcycling World Championship, slated to commence in 2024. This ground-breaking event promises to be a thrilling addition to the world of motorcycling, featuring women riders competing on a global stage. The 2024 World Championship will comprise six Rounds and one pre-season test, all integrated within the MOTUL FIM […]
As MotoGP™ heads into an action-packed part of the season across Asia and Oceania, the broadcast audience and attendance figures for the first 12 Grands Prix of 2023 are in – and they make for excellent reading once again. The upward trend from the very first events of 2023 has only continued, with weekend television audiences […]
