The chequered flag at the 2023 finale saw MotoGP™ complete 75 full seasons of competition since the world’s most exciting sport was born in 1949. To mark the occasion in Valencia, Dorna revealed the logo for the 75th anniversary that will now take centre stage as we celebrate throughout the 2024 season. Dorna also launched […]
MotoGP™ will soon have a new home in Germany: Sky Sport. Sky Deutschland has secured the live broadcasting rights to the FIM MotoGP™ World Championship on pay TV for Germany, Austria and Switzerland on a long-term basis; as part of the new agreement, Sky Sport will also offer live coverage of all Moto2™ and Moto3™ […]
The excitement is building for the inaugural FIM Women’s Motorcycling World Championship, slated to commence in 2024. This ground-breaking event promises to be a thrilling addition to the world of motorcycling, featuring women riders competing on a global stage. The 2024 World Championship will comprise six Rounds and one pre-season test, all integrated within the MOTUL FIM […]
As MotoGP™ heads into an action-packed part of the season across Asia and Oceania, the broadcast audience and attendance figures for the first 12 Grands Prix of 2023 are in – and they make for excellent reading once again. The upward trend from the very first events of 2023 has only continued, with weekend television audiences […]
Flow-meter and LCR Honda are working together for a new scientific project that aims to study the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing inside the helmet during sports performance. The tests were conducted by Dr. Michele Zasa, Resuscitator Doctor, Medical Director at Clinica Mobile nel Mondo Srl, for years involved […]
Whenever we talk about the “LCR Experience” for partners, we don’t only mean “regular” hospitality in the MotoGP Paddock; spending a weekend with us on track is by far a once-in-a-lifetime experience, for sure, but we are always willing to offer our guest more entertainment, adrenaline and excitement as possible. That’s the reason behind our […]
We love all kinds of bikes: racing bikes, street bikes, modern, vintage… That said, a partnership with the spare parts specialists of CMSnl.com is just a perfect match! Last summer we realized their latest advertising video, set in the LCR Tech Division in San Marino and their headquarter in Lelystad, The Netherlands. Our Honda RS125R needed some […]
Sifi’s scientific project “Performance Vision Science” is one of the highlights in LCR’s sponsorship activations, and we’re always glad when we have the chance of talking about it with interested and forefront media, such as Italian portal Moto.it. Last July we organized a live interview with Lucio Cecchinello and Sifi’s Operations Director Carmelo Chines, in […]
A week to remember in Goodwood: according to the official website, the Festival of Speed is “motorsport’s ultimate summer garden party, an intoxicating celebration of the world’s most glamorous sport“, and in 2023 it also welcomed the MotoGP paddock with great enthusiasm. It was indeed THE festival of speed, with amazing cars from all eras, historic […]
There’s nothing better than a bike ride in the nature in order to relax and let go of the daily stress; this is true also for a MotoGP rider like Alex Rins, who can “forget” the pressure of the track for one moment, just enjoy the view and maybe have a little fun in the mud. […]
