The motor show season has started in Lyon, France, at the Salon de 2 Roues and of course LCR was present, supporting its partners MIW, ES Battery and Sena and proudly displaying the show bike in Castrol colors, that has definitely catch the attention of the crowd. The Salon was also a great opportunity in […]
Motorsport is not only racing in circles on a racetrack: it’s also science, progress and new opportunities, if you’re able to see them. In 2024 Flow-meter and LCR Team join forces in a new scientific project, that aims to study in athletes the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing […]
The MotoE Season has kicked off last weekend in Portimao, and the LCR E-Team is pleased to officially welcome in its partners’ community Haier, the number one brand of connected air conditioner (including smart air conditioner) in the world. The partnership is part of a larger projects that aims at promoting Haier’s commitment towards more sustainable […]
LCR Team is pleased to announce the renewal of the partnership with ChainOn, the digital marketplace for sponsorship where companies and sport properties can meet, exchange information and sign agreements thanks to proprietary algorithms, blockchain and artificial intelligence. LCR’s sponsorship packages are available, in limited number, on the Team’s ChainOn Exclusive website, accessible after a quick, free […]
Flow-meter and LCR Honda are working together for a new scientific project that aims to study the effects of fatigue during high-performance racing, breathing problems and the effects of CO2 re-breathing inside the helmet during sports performance. The tests were conducted by Dr. Michele Zasa, Resuscitator Doctor, Medical Director at Clinica Mobile nel Mondo Srl, for years involved […]
We love all kinds of bikes: racing bikes, street bikes, modern, vintage… That said, a partnership with the spare parts specialists of CMSnl.com is just a perfect match! Last summer we realized their latest advertising video, set in the LCR Tech Division in San Marino and their headquarter in Lelystad, The Netherlands. Our Honda RS125R needed some […]
Sifi’s scientific project “Performance Vision Science” is one of the highlights in LCR’s sponsorship activations, and we’re always glad when we have the chance of talking about it with interested and forefront media, such as Italian portal Moto.it. Last July we organized a live interview with Lucio Cecchinello and Sifi’s Operations Director Carmelo Chines, in […]
There’s nothing better than a bike ride in the nature in order to relax and let go of the daily stress; this is true also for a MotoGP rider like Alex Rins, who can “forget” the pressure of the track for one moment, just enjoy the view and maybe have a little fun in the mud. […]
Andorra, Eastern Pyrenees: 3 motorcycle riders are having a little road trip, one of them takes a detour. There’s nothing strange about it, except the fact that one of them is LCR Honda star Alex Rins and that he’s connected with the two mates thanks to Sena‘s 50 series device, even if they’re hundreds meters […]
Starting form 2023, the most important show for vintage cars in Italy also featured bikes, changing its name in “Auto e Moto d’Epoca“: LCR Team and CMSnl could not miss the opportunity of being part of it, thanks to the hospitality provided by private collectors’ association WCRB (World Classic Racing Bikes)! More than 180.000 visitors in […]
