As MotoGP rolled into Le Mans for Round 6 of the Championship, the paddock has kicked things off with a unique twist—a special cycling event bringing together riders, team members, and some surprise guests for a bit of friendly competition. Thirteen teams took part, including the 11 MotoGP teams. Adding an extra layer of excitement, cycling legend […]
Archive for the
‘Experience & Events’ Category
From Italian GP 2015 to Italian GP 2025: exactly 10 years ago the LCR Team and Sifi Group started a special partnership, that goes beyond racing indeed. The Catania-based ophthalmology company, in fact, has developed a special research program, focused on studying MotoGP riders’ “superhuman” visual skills, providing exceptional results, that have been shared and […]
The “Ride-up Evolution Tour” is a series of business meetings organized by Italian distributor Bergamaschi, visiting the Companies of its network, one by one. When it was Castrol Italia‘s turn to host the event, the idea of organizing it at LCR Tech Division came naturally, combining technical conferences and a walk down LCR history, visiting the […]
Right before the MotoGP winter test in Buriram, Öhlins Asia welcomed local hero Somkiat Chantra and LCR Honda team boss Lucio Cecchinello for a VIP factory tour of its productive site, together with Öhlins’ Manager of Motorcycle Racing, Jonas Torstensson. Also the lucky Öhlins Asia Community prize winner got to join the exclusive experience, and Somkiat drew the next winner […]
What is Johann Zarco doing in a bike shop in downtown Bangkok? Here’s the latest campaign for Social Media managed by Castrol, ahead of Thai GP. This is a funny way to introduce the event, that saw Castrol managing also meet & greets with the rider, dinnerevents and, most importantly, an immersive MotoGP weekend for […]
Thai GP has been a busy one for home-hero Somkiat Chantra and the LCR Team, due to the numerous activations held with sponsors and fans over the weekend. It all started with the MotoGP pre-event on Thursday, visiting the Buriram Technology College and meeting the mechanics and engineers of the future; it then continued with the meet&greets […]
LCR Team Principal Lucio Cecchinello never had the chance of riding a 500cc bike, 2 strokes… until last year, when we surprised him with an original 1983 Honda RS 500, perfectly maintained and restored with CMSNL parts by the members of World Classic Racing Bikes club. An incredible emotion for our boss: hear it from his […]
Vallelunga, Rome, 7 and 8 June 2024: two unforgettable days for the LCR Team and their guests! First the LCR Ride Exp Track day, where guests and sponsors could ride on track alongside Johann Zarco, Takaaki Nakagami, Mattia Casadei, Lucio Cecchinello and MotoGP Legend Randy Mamola. After that, LCR took part to the Honda Italia […]
Whenever we talk about the “LCR Experience” for partners, we don’t only mean “regular” hospitality in the MotoGP Paddock; spending a weekend with us on track is by far a once-in-a-lifetime experience, for sure, but we are always willing to offer our guest more entertainment, adrenaline and excitement as possible. That’s the reason behind our […]
A week to remember in Goodwood: according to the official website, the Festival of Speed is “motorsport’s ultimate summer garden party, an intoxicating celebration of the world’s most glamorous sport“, and in 2023 it also welcomed the MotoGP paddock with great enthusiasm. It was indeed THE festival of speed, with amazing cars from all eras, historic […]